Breaking the ICE: A Post-ICE Interview With Betstudios

Earlier this month, the team at Betstudios headed over to ICE in London - one of the biggest iGaming events in the industry. And - as expected - it certainly didn't disappoint! We sat down with one of our own to discuss the highlights and the moments which stood out the most. 

1. In a nutshell, how would you describe your experience at ICE as a company?

As probably the most highly-renowned fair held for the iGaming sector, ICE grants a huge range of opportunities every year, including potential future developments for the company and enhancing our ongoing mission of further growing our team. This year was no exception if we had to go by the many new and exciting prospects that came our way.

2. What were the highlights of the trip?

This year, we put a significant effort into the concept and design of our stand. We are confident in what our system can do in terms of software, and we wanted the stand to match that level. For this reason, after months of planning and concept-building, welcoming our very first visitor to our stand was definitely a high point of the trip. Overall, the stand served as a reflection of our company and what it stands for in terms of our products and how we work.

3. Did the event meet your expectations?

We consider ourselves lucky, as every year at ICE we have been able to gather useful information about pretty much every aspect of the industry. This year's expectations were high, but thanks to last year’s hard work, we managed to reach all our goals. As a matter of fact, we have a lot of new exciting projects in the pipeline thanks to ICE, and we cannot wait to get to work and make of the most of everything we have learned and been inspired by.

4. From the information you gathered and the people you met at ICE, how would you describe any future developments within the iGaming industry?

The iGaming industry is a sector that is constantly evolving, so resting on your laurels is simply not an option. New technologies are continually opening new horizons and we are currently experiencing a growing shift towards mobile devices. Nowadays, everything needs to be accessible from anywhere in a fast and secure way. One of our future challenges is to keep our software in line with the range of capabilities offered by new components embedded across a variety of the latest and most powerful devices.

5. Did you gain any useful insights from other industry leaders (or events and exhibitions) that you plan to incorporate into Betstudios’ products or vision for the future?

Fairs like ICE do not only allow a company to showcase what they can do while displaying their latest ideas or solutions. By allowing us to meet with and talk to potential clients, providers and users directly, these events also act as a central hub that allows a regular exchange of concepts, designs and technologies. Together, we then filter the huge amount of feedback we have received and discuss the most important points. We feel reasonably confident in our team's perceptions, and I'm sure that we will be capable of pursuing the right path following ICE.

6. From colourful costumes to cool robotics, ICE is renowned for being entertaining as well as educational – what were the wackiest moments that you witnessed there?

From the vibrant video slots to flamboyant costumes, sometimes being at ICE seems similar to a carnival party in the heart of the Las Vegas Strip! Even though we regard ourselves as a playful and fun-loving team, as a company we prefer a more serious approach during ICE, putting an emphasis on the power of our systems rather than distracting from our main message with the use of overly flashy gimmicks. Nonetheless, all the various choreographies and shows that we saw over there were quite impressive and skilfully done.

7. ICE took place from the 5th - 7th February. Which day/s would you say were the most memorable or productive?

When it comes to productivity, each day turned out to be successful in its own way. We are really pleased with this year’s exhibition outcome and with all the connections that we were able to form. However, if I had to mention a particular day that stands out from all the rest, I would say it's the day we arrived at our magnificent stand for the first time and experienced the buzz of the surrounding atmosphere for ourselves.

8. Did you get the chance to attend ICE last year, and if so, how would you compare 2018’s edition to this year’s?

We have attended ICE for the last 3 years, and it has always managed to live up to expectations. However, this year, we applied for a special and strategic position within the main hall, allowing us to convey the company's message better, thanks to a massive and exclusive stand.

9. Why is ICE such an important event to those who work in the iGaming industry? Do you plan to attend next year?

ICE is known by many in the industry to have the largest showcase of products within the iGaming industry. It’s simply the place to be, whether you want your company to achieve a specific breakthrough or if you’re looking to network and expand your list of contacts. In fact, we are already planning for the 2020 exhibition, and we are sure that our competent and experienced team will be ready with new updates to offer our clientele some of the most secure, robust and appealing products in the market.

Keep your eyes peeled for further updates - the team at Betstudios have got quite a lot planned for the upcoming year! Don't forget to follow us on Facebook to keep up with our news.